2012-2013 Program Book Advertising

The Worcester Music Festival Program Book is a 8.25" x 10.75", 35-50 page, glossy, souvenir-quality publication with editorial information interspersed with advertising.    

CIRCULATION / READERSHIP

The Program Book will be distributed free of charge at all fourteen Music Worcester concerts during the 2012/2013 season (October - May). Our concerts attract a well-educated business and professional audience of over 15,000 from central New England, the MetroWest, and throughout New England. As many of our patrons attend more than one concert, your ad will have the advantage of continued reinforcement.

ADVERTISING RATES 

DownlodRateSheet/files/program_ad_rate_card_2012-13.pdf

Rates apply to printer-ready ads and include full season distribution. Any ad layout costs for non-camera ready copy will be billed to the advertiser.

Black & White  OR 4-Color

Full Page $1,350/$1,850     Half Page $750/$1,250     Quarter Page $500/$1,000     Eighth Page $375 - b&w only

Covers and Centerfold quoted on request.

MECHANICAL REQUIREMENTS    

(Ad Sizes are noted Width X Height)

Full Page (non-bleed)  = 71/4" X 93/4"

Full Page (bleed)  = 81/2" X 11"

Half Page (vertical) =  31/2" X 93/4"

Half Page (horizontal)  = 71/4" X 43/4"

Quarter Page (vertical) =  31/2" X 43/4"

Quarter Page (horizontal) = 71/4" X 21/4"

Eighth Page  = 31/2" X 21/4"

PRODUCTION INFORMATION

Supply all ads as printer-ready Adobe InDesign (up to CS4), Adobe Photoshop, saved as TIFF or EPS (up to CS4), Adobe Illustrator, text converted to outlines (up to CS4), Adobe Acrobat PDF (see specs below), Quark (up to v.6.0).

Acrobat Hi-Res PDFs must have:  1. All fonts embedded (No true type fonts)  2.  be in correct mode (no RGB or LAB or embedded color profiles) CMYK color (4-color photos must be saved in CMYK mode) and black & white photos must be saved as grayscale.  3.  Do not include OPI image replacement in the file.  4.  Resolution: 300 dpi for all images and files, and no less than 300 dpi when sized at

Files on CDRom, DVD may be e-mailed (files up to 5MB) or FTP (contact Music Worcester if instructions needed for FTP) lisa [at] musicworcester [dot] org.

Your ad file should include: the ad layout files, a PDF proof of ad, a printout of the ad at 100% if possible.

Note: If you would like to use the same ad as last year, or make a minor change to the copy, please call or e-mail to see whether new materials will be necessary or not.

AD RESERVATIONS

Reservations made in order of receipt.  Your contract secures your space.

ADVERTISING DEADLINE:  All materials due by August 1, 2012.

Music Worcester, Inc., the non-profit presenter of the Worcester Music Festival, International Artists Series and Mass Jazz Festival, is now accepting new advertisers for its 15rd Season.

The Program Book will be distributed free of charge at all Music Worcester concerts from October 2012 through May of 2013.  Advertising in our Program Book helps to support Music Worcester's programs and brings your advertisement to an audience of over 20,000.

Advertise with us and reach the perfect audience. If you're interested in placing an ad, or would like further information, please call Lisa Dutton-Swain at 508-754-3231 or e-mail lisa [at] musicworcester [dot] org (lisa [at] musicworcester [dot] org. )